Kevin Legg sits down with Tom McMakin, CEO of Profitable Ideas Exchange (PIE) to talk about his book “How Clients Buy.”

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If you’re among the millions, worldwide, whose livelihoods depend on sharing their skills and expertise with those who need them, you know that working as a consultant of professional service provider brings with it challenges unknown to those who sell tangible products like eyewear or farming equipment. With today’s staggering 11% growth rate in the consulting and professional services industries the competition for clients is now fiercer than its ever been. “How clients Buy” is a survival guide for every services professional, this book helps you up your game by schooling you in the secrets of finding, connecting with, and building lasting relationships with the clients you want and deserve.

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The conversation between Kevin and Tom covers the core ideas from the book as well as Tom’s background, and his take on selling in the world of professional services.

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